How to Get Your Founder/CEO to Make a Decision

You want to move forward but you can’t until your founder/CEO makes the final decision and you’re tired of waiting…

Here’s a technique that could get them to decide today that does not run the risk of coming off as disrespectful. Below you will find a starting point email template you can use should you decide to follow through on the strategy I offer in this video.

(Please consider this as a starting point that you customize to fit your unique situation.)


Hi ____,

I know that you are wanting to have the information you need to decide on the VP of Marketing position. I think you may get the clarity you need if I present the latest pros and cons as I see them. Take a look, if it’s not helpful, you can delete this email. 🙂

(Start with restating the ultimate goal the decision supports.)

Our goal is to realize the full revenue and brand building opportunity that comes with getting the most out of the Vegas trade show.)

(Remind them of the strategies being considered to meet the goal.)

To achieve this we agreed that we need someone operating at a VP of Marketing level because the current team does not have the experience.

(Remind of the decision to be made.)

The options we identified are either to hire somebody now or promote from within.

Here are the pros and cons supporting each option as I understand them.

Option A: Hire new
– Pros list
– Cons list

Option B: Promote from within
– Pros list
– Cons list

(Make your recommendation.)

I recommend we hire new for these reasons…

– List your reasons.

I’ve checked in with the team and here is where they stand.

John: new
Jenny: Promote
Meg: Promote

If you want me to get the reasoning behind each of their positions I can do that for you.

(Now you can prompt a decision.)

Maybe this gives you the clarity you need to make your decision now? If so, what do you want to do?

If not, and there is something I can find out for you that would enable you to decide now?

(Humble yourself and provide an opt-out.)

I’m sure there are many factors you are considering that I am not aware of. I trust your judgment. I hope you find this helpful, if not, feel free to delete it.

– Signed,

your name


That’s it!

In the video I provide you with critical texture, color, and context, so please listen to it before using this template.



~ If you think I’m wrong, challenge me.

~ If I missed something important, ask for it in the YouTube comments and I will answer you.

~ If you have a best practice of your own on the topic, share it with the community in the comments.

~ If you like the video, like it, so I know that I have contributed to you.

In service,


clients {at}

DISCLAIMER: Take my subjective advice at your own risk. Every situation is different and requires special attention. The advice I share is intended to stimulate your own thinking, not replace it. You are the expert in your situation.