You want to move forward but you can’t until your founder/CEO makes the final decision and you’re tired of waiting… Here’s a technique that could get them to decide today that does not run the risk of coming off as disrespectful. Below you will find an email template you can use should you decide to follow through on the strategy I offer in this video.

DRAFT EMAIL TO YOUR CEO (Please consider this as a starting point that you customize to fit your unique situation.)

Hi ____,

I know that you want to decide on the VP of Marketing position so I thought it might help to have the pros and cons as I see them laid out for you.

(What follows is an example outline for you to follow.)

Start with the goal…
(Our goal is to realize the full revenue and brand building opportunity that comes with the ____ event.)

Remind them of the strategy to meet the goal…
(To achieve this we agreed that we need someone operating at a VP of Marketing level.)

Remind of the decision to be made…
(The options we identified are to hire somebody now or promote from within.)

Provide options…

Option A: Hire new
– Pros (list pros)
– Cons (list cons)

Option B: Promote from within
– Pros (list pros)
– Cons (list cons)

Make your recommendation…
(I recommend we hire new for these reasons…)

I’ve checked in with the team and here is where they stand.

John: new
Jenny: Promote
Meg: Promote

If you want me to get the reasoning behind each of their votes I can do that for you.

Prompt a decision…
(Maybe this gives you the clarity you need to make your decision now? If so, what do you want to do? If not, and there is something I can find out for you that would enable you to decide now, tell me what it is and I will get the information.)

Humble yourself and provide an opt-out…
(Hope you find this helpful, if not, feel free to delete it. I’m sure there are many factors that I am not aware of that have delayed you from making this decision until now. I trust your judgment.)

– Signed, your name

That’s it! In the video I provide you with critical texture, color, and context, so please listen to it before using this template.